As a Creative Strategist at Teads, I led the development and execution of a high-impact campaign for PROLINE+, timed around Super Bowl LVIII. The objective was to leverage dynamic ad environments and live-data integrations to engage Canadian sports fans at scale — all while maintaining strict editorial integrity and PlaySmart messaging guidelines.
Key Contributions & Strategy:
Creative Direction & Campaign Ownership
I supervised the strategic vision for PROLINE+'s digital campaign, ensuring every creative element aligned with both platform best practices and brand compliance. From headlines to interactive layouts, the goal was to make sports betting feel socially sharable, fun, and responsible.StatsPerform Live Data Integration
This campaign was among the first to integrate real-time sports stats via StatsPerform into a dynamic ad shell. I collaborated across media, data, and product teams to implement contextual elements like real-time game scores, betting odds, and team branding — increasing relevancy and interaction rates.Multi-Platform Asset Strategy
Designed for scale and performance, the campaign ran across mobile, tablet, and desktop within Teads’ premium publisher network. I helped tailor the creative for various breakpoints while preserving message clarity and interactivity.Performance & Brand Impact
The campaign helped set a new benchmark for sports-related digital advertising in Canada. Results exceeded benchmarks in both CTR and time-spent, with high user engagement around the “Bet with Your Squad” rallying cry.