For this warm and indulgent winter campaign, I led the creative execution of Tims x Baileys, bringing to life an ad experience that blended comfort, curiosity, and interactivity.
Key Contributions & Strategy:
Interactive Ad Innovation
We introduced a “Tinder-style” swipe mechanic — a double-feature format that let users swipe left or right to explore different drink offerings. This not only boosted engagement time but aligned seamlessly with mobile-native browsing habits.Creative Concept & Visual Consistency
I ensured every visual element matched the campaign’s cozy-yet-playful tone. From layout to transitions, the goal was to invite users into the Tims world and prompt discovery in an intuitive, elegant way.Seamless UX Execution
The experience was built to be buttery smooth , minimal load time, full responsiveness, and subtle motion that felt fluid rather than disruptive. My job was to balance polish with performance.Outcome
An ad that didn’t just sell coffee. it sold a moment. It resonated deeply with Canadian audiences and earned high engagement metrics across Teads' premium inventory.